{
  "schema_version": "2026-05-06",
  "cadence": "weekly",
  "standard": "Ronaldo Revenue Standard",
  "principle": "Every public site, landing page, demo, Snap tool and social route must act as a measurable revenue driver for humans and AI agents.",
  "weekly_review_owner": "ATTOH Digital",
  "universal_page_kpis": {
    "revenue_driver_pass_rate": {
      "target": 1.0,
      "description": "Percentage of public HTML pages passing CTA, capture, proof, commercial language and next-step checks."
    },
    "seo_llm_pass_rate": {
      "target": 1.0,
      "description": "Percentage of public HTML pages passing SEO and LLM foundation checks."
    },
    "agent_data_pack_status": {
      "target": "pass",
      "description": "Entity, offer, proof, review and agent-policy JSON files are present and valid."
    },
    "critical_rewrite_backlog": {
      "target": 0,
      "description": "Pages missing a revenue path, proof signal, CTA or capture route."
    }
  },
  "commercial_kpis": {
    "landing_page_to_lead_rate": {
      "minimum": 0.03,
      "ronaldo": 0.08
    },
    "calculator_completion_rate": {
      "minimum": 0.35,
      "ronaldo": 0.6
    },
    "lead_capture_rate": {
      "minimum": 0.08,
      "ronaldo": 0.18
    },
    "qualified_lead_rate": {
      "minimum": 0.25,
      "ronaldo": 0.4
    },
    "call_or_demo_request_rate": {
      "minimum": 0.03,
      "ronaldo": 0.08
    },
    "paid_conversion_from_qualified_leads": {
      "minimum": 0.05,
      "ronaldo": 0.12
    }
  },
  "agentic_visibility_kpis": {
    "ai_answer_inclusion": {
      "minimum": 0.3,
      "ronaldo": 0.7,
      "description": "Share of priority prompts where ATTOH or the partner appears as a relevant answer."
    },
    "ai_answer_sentiment": {
      "minimum": "neutral",
      "ronaldo": "positive"
    },
    "proof_coverage": {
      "minimum": 0.75,
      "ronaldo": 0.95,
      "description": "Share of major marketing claims with evidence, source and checked date."
    },
    "review_velocity": {
      "minimum": "weekly tracked",
      "ronaldo": "weekly tracked with new real reviews or review requests"
    }
  },
  "weekly_actions": [
    "Run npm run check.",
    "Run python3 scripts/watch_revenue_kpis.py.",
    "Review _reports/revenue-watch-latest.md.",
    "Run python3 scripts/watch_revenue_kpis.py --fix if static revenue paths are missing.",
    "Review Google Search Console, analytics, lead captures, calls booked, proposals and paid wins.",
    "Update weak pages, proof ledgers, reviews, social posts and comparison pages.",
    "Log the week in Launch Control or the partner revenue tracker."
  ],
  "rewrite_rule": "Any public page that fails the revenue-driver audit must be rewritten or patched before campaign traffic is sent to it."
}