01 · Manufacturing
Steel-frame construction
Engineered light-gauge steel frame. Fireproof, dimensionally stable, lower thermal-bridging than timber. Manufactured in factory, certified, delivered to site for rapid erect.
Case study · Construction · Modular housing
British Steel Homes. Fireproof. Net-zero. Built in twelve weeks.
ATTOH built the British Steel Homes brand surface in a cement / steel / signal-orange industrial palette to land the credibility the franchise + broker audience demands. Manufacturer-grade. Built to feel like the factory floor, not the marketing department. Six service lines, one process journey, four franchise pillars, full ATTOH engine underneath.
— Six service lines on one engine
What British Steel Homes actually sells.
The brand split between end-buyer residential and partner-side franchise / broker / fund-and-build, with each route requiring different positioning. The site articulates all six service lines without burying any one of them — every route gets a clear call-to-action and a reason to read the next paragraph.
02 · End-buyer
Residential development
Detached, terrace, multi-unit. Custom plot or factory-spec range. Net-zero ready as standard, solar integration optional, modular extensions years later.
03 · Partner
Franchise opportunities
Exclusive territory, full equipment + systems handover, comprehensive training, ongoing manufacturer support. The route for local developers who want the brand without the factory.
04 · Capital
Fund and build
For developers without the upfront capital — British Steel Homes funds the build against the exit. Capital partner, off-balance-sheet, structured per scheme.
05 · Channel
Broker programme
Commercial intermediaries earning on referrals into the residential, franchise or fund-and-build routes. Tiered commission, named account manager, full pipeline transparency.
06 · Energy
Solar integration
Integrated solar (not retrofit) at the manufacturing stage. Pre-wired roof, pre-allocated string inverter, energy-export contract included. Sized for the dwelling's actual demand.
— The process journey
Four steps. Twelve weeks.
Modular off-site construction collapses the residential build cycle from 9-15 months to roughly 12 weeks. The site walks the buyer through the four stages so they know the timeline before they ask, and so the partner-audience reads the manufacturing competence on the page.
01
Design
Plot, scheme and spec lock-in. Architectural drawings, planning support, structural calcs, energy modelling.
02
Manufacture
Light-gauge steel frame fabricated in factory. Panels, floors, roof modules pre-assembled. Fire + acoustic + thermal certified.
03
Build
Foundations, services, panels erected on site. Watertight in days, not weeks. Fit-out, glazing, services finalised.
04
Certify
Building Regs sign-off, EPC, NHBC or LABC warranty, handover pack. Move-in ready. Solar live if specced.
— Franchise programme
Four pillars holding up the franchise route.
The franchise side carries higher LTV than residential and needs a different signal. The site presents the four franchise pillars in a dark, factory-feel section that visually breaks from the cement-light residential pitch — same brand, different audience, signalled by surface.
— 01
Exclusive territory
Geographic protection per franchise — no cannibalisation, no internal competition. Right of first refusal on adjacent territories.
— 02
Comprehensive training
Factory training, on-site mentoring, technical certifications, sales + brand management programme. Multi-week deep-dive, not a 1-day handover.
— 03
Equipment + systems
Full systems handover — CRM, design tools, certification flow, manufacturer-portal access. The operational backbone, not just the brand.
— 04
Ongoing support
Manufacturer escalation, technical consultancy, brand marketing co-op, lead-sharing programme. The franchise is not on its own once the contract is signed.
— What ATTOH shipped
Brand surface, built on the engine.
The British Steel Homes site sits on the standard ATTOH engineering core — vanilla HTML/CSS/JS frontend, FastAPI backend for franchise + broker intake, Supabase Postgres for lead pipeline, Cloudflare Pages static deploy. The brand layer on top is fully custom: cement/steel/orange palette, Archivo + Inter typography, square corners and an industrial process-journey UI.
Engine + brand layer
The split-audience challenge (residential end-buyer vs franchise / broker partner) is handled by section-level visual identity shifts — the cement-light residential sections versus the steel-dark franchise band create one brand with two voices on one page. Section JSON-LD signals route relevance to AI Overviews differently per visitor intent.
Three Snap calculators fit construction-side operators most directly: CADSnap for QS calculations + retention + pay-less notices, TradeSnap for trade pricing + job margin + CIS take-home, and FreightSnap for steel + module customs routing on cross-border component movements.
— Free · Construction
CADSnap
QS calcs · retention · pay-less notices. The build-cost decision support for franchise operators.
Open →— Free · Trades
TradeSnap
Trade pricing + job margin + CIS take-home. For the trade-side workforce attached to every build.
Open →— Free · Logistics
FreightSnap
Customs + commodity-code routing for steel components and cross-border module movements.
Open →— Before you ask
What people ask about the British Steel Homes build.
01Why an industrial palette rather than a softer residential look?+
Buyers split into two: residential end-buyers and franchise / broker / developer partners. The latter are the higher-LTV audience and they read industrial credibility as the gate. The cement/steel/orange palette signals manufacturer to that audience while still being warm enough for the residential side.
02Can the same site really speak to both residential and franchise audiences?+
Yes — by shifting surface treatment per section. The residential service lines live in cement-light sections; the franchise pillars live in a steel-dark band on the same page. One brand, two voices, no audience confusion.
03Does the site support live franchise enquiries with territory checks?+
Yes — the franchise enquiry form maps the postcode/territory the applicant is interested in against the live availability map, so applicants only complete the long-form intake for territories that are actually open. Cuts dead applications and protects the brand's reputation with disappointed leads.
04Is the solar integration genuinely factory-fitted?+
Yes — pre-wired roof, pre-allocated string inverter, energy-export contract handled at build stage rather than retrofit. The site differentiates this clearly from retrofit-solar to set the right buyer expectation.
05Is this build available to other modular / off-site construction brands?+
Yes — modular and off-site construction is an ATTOH-supported sector. Premium industrial builds from £4,997, custom builds with full process-journey + franchise-portal scaffolding from £14,997. The configurator is the fastest way to scope.
Build the brand surface that signals manufacturer.
Industrial palette. Split-audience surface treatment. Process-journey UI baked in. Franchise + broker enquiry flows ready. 14-day delivery, fixed price, deposit back if we miss.