Most "free audits" run a Lighthouse score and tell you to add alt-text. This one is built for UK SMEs trying to win enquiries, not pass a Core Web Vitals exam.
/ LENS 01 · AI-CITABILITY
GEO — generative engine optimisation
Is your site cited by ChatGPT, Perplexity, Claude when buyers in your sector ask the obvious questions? We test 5-8 buyer queries against the live AI surfaces and see where you show up — or don't.
- llms.txt + ai.txt presence + quality
- JSON-LD coverage (Org, Service, FAQPage, BreadcrumbList)
- Answer-first copy structure
- Citation likelihood by sector query
/ LENS 02 · ORGANIC VISIBILITY
Search — the old engines still matter
Titles, meta, schema, internal linking, local modifiers, sector-relevance signals, FAQ coverage and crawlable depth. Where Google can find you and where it can't.
- Title + meta optimisation by page
- Internal link graph + orphans
- Local SEO surface (city pages, NAP, GMB-ready)
- Sector keyword coverage gaps
/ LENS 03 · LEAD-CAPTURE LEAKS
Capture — where enquiries die before reaching you
Every form, every CTA, every contact route. Where submissions silently drop. Most SME sites lose 15-40% of enquiries to capture leaks they don't know about.
- Form submission integrity (no client-side-only forms)
- Offline queue / browser-drop recovery
- Lead routing to inbox / CRM
- Reply window + auto-acknowledge
/ LENS 04 · TRUST SIGNALS
Proof — what a buyer believes within 8 seconds
Reviews, accreditations, case studies, named clients, founder visibility, calculators, sector-credible language. The signals that turn "interesting" into "I'll enquire".
- Review surface (Trustpilot, Google, sector boards)
- Case-study depth + named outcomes
- Accreditation + regulatory badges
- Founder + team visibility
/ LENS 05 · REVENUE ROUTING
Routing — every CTA, where it goes, whether it earns
Every button on every page. Where it sends people. Whether the destination converts. Dead-end CTAs that go to the wrong page or the wrong stage of decision.
- CTA inventory + destination map
- Dead-end + circular path detection
- Pricing-page accessibility
- Configurator / quote-route quality
/ BONUS · SNAP FIT
Snap fit — which decision-support apps belong on your site
Map of which of the 22 Snap apps would sit best on your sector and which would earn enquiries day one. No obligation — just the read.
- Top 2-3 Snap matches for your sector
- Page placement recommendation
- Expected uplift on enquiry volume
- Free try-route for each